Capitalization rates

About legalization issues

Let's start with the technical part. For those who might want to try making their own:

1. Schools.
2. Blogs.
3. Newsletters.
4. Online courses, etc.

This is also an information business. Not exactly the one that will be discussed further, but these directions intersect in the overall picture.

Some citizens naively believe that selling their own courses. In fact, if the activity can be systematic and generates (regular) income, then it needs to be legalized. Otherwise, this can be qualified as illegal business activity.

The volume of turnover is not that important. Entrepreneurial activities must be properly formalized. Very often, even large information businessmen simply try to hide their activities. And for some reason they are not held accountable (even criminal).

Purely theoretically, in relation to illegal entrepreneurs engaged in information business, the following should be applied:

1. 171 of the Criminal Code of the Russian Federation.
2. Code of Administrative Offenses of the Russian Federation (Article 14.1).
3. Tax code.

And this is only due to the fact that such citizens do not register their business. But they often also engage in active fraud. And this is already a qualification of Article 159 of the Criminal Code.

Shoemaker without shoes

Let's start with Andrey Parabellum. This man can be called “the king of the domestic information business.” This is where it all started. This man moved to Canada back in 1995, where he gained his first experience working with the information business. He changed his occupation very often:

1. Created software.
2. Worked in business.
3. He was engaged in selling furniture, etc.

And in 2007, Andrey Parabellum will engage in information business in Russia. At the moment he has more than 130 books. He wrote about everything that was within his range of interests. But he placed the greatest emphasis on business. Andrey Parabellum calls himself a professional businessman, mentor and coach. It was he who in Russia began to sell air and motivation at the cost of gold bars.

Parabellum is associated with the creators of a full-fledged business sect called BM (business youth). Parabellum itself claims that it can train anyone to an income level of 600 thousand rubles per client. The only question is what methods he offers. After all, 600,000 per client is, in reality, the turnover of one company in a small business per month. And it’s far from a fact that you will be able to develop your enterprise even to such a level.

The main role of A. Parabellum and his followers is a successful info businessman. The problem is that even at the start they began to mix real business and information business. If you still haven't figured out how it works, let's clarify a few simple points.

A man decides to open his own cafe. He purchases products from suppliers, arranges his own hall, hires waiters and spends a long time fiddling with taxes, reporting, etc. He clearly knows that in a month he makes 100-150 thousand rubles a month in profit. And he realizes that in order to operate a cafe, you need not only to be able to serve the client, but also to generally correctly build all the logistics of your enterprise. Technological maps, a properly designed menu, a good chef and adequate waiters are not all that is needed to operate a cafe.

A cafe is a catering service. Working in public catering is extremely difficult, and if we are talking about a higher category (restaurants), then this is a separate science. There are only a few professional restaurateurs in Russia, and not all projects are successful even among them.

An info businessman will not understand how a cafe works. He can call himself a professional businessman with his own chain of cafes and restaurants. Under this “legend” the businessman creates his own franchise of catering outlets, which he begins to sell. In parallel with this, the info businessman conducts various trainings and seminars (paid), tries to promote himself with scandals, visits various forums (of the same info businessmen) and promotes himself in every possible way. Having “promoted” properly, he gets a whole base of people who want to buy his franchise. The problem is that most of these franchises are non-working businesses. And the victims are the buyers of franchises and visitors to such seminars and meetings.

Andrey Parabellum is an information businessman. Let's take a look at his official website to understand what they are trying to “sell” to us. According to information from the official website, we learn the following:

As a result, Parabellum trained more than 1000 millionaires (rubles).

1. 13 years of experience in the educational business.
2. More than half a million students.
3. Andrey has been involved in business since 1997.

Let's take a simple ratio of millionaires to total number of students. It turns out that only 2 percent became millionaires. Despite the fact that Parabellum in its courses promises to provide knowledge that will make everyone a millionaire. How is it that not everyone becomes millionaires?

We won’t even talk about the fact that in fact, no one has heard anything about these “millionaires”. And for good reason. After all, it was Parabellum that launched such a “meat grinder” as business youth. This is a kind of “star factory”, but for scammers. And just the majority of those “millionaires” that are mentioned by Parabellum are the same information businessmen. Those who earn from:

1. Trainings.
2. Courses.
3. Seminars.
4. Franchises.

Roughly speaking, during the period 2007-2015, a whole conveyor of air sellers appeared in Russia. Let's look at the most famous of them. But let's start with Business Youth. It is this structure that has given rise to a huge number of scammers in modern Russia.

Joint-stock company

The size of market capitalization and its growth are often characteristics of the success of a joint-stock company.

The term capitalization

sometimes used as a synonym for market capitalization, but sometimes refers to the sum of market capitalization and long-term debt obligations.

Market capitalization does not necessarily reflect the actual state of affairs in a public company, since the price of shares depends on expectations of future profits and on speculation. For example, in the late 1990s, the market capitalization of many Dot-com companies reached billions of dollars, despite the fact that these companies not only did not make a profit, but often had no sales at all.

In other words, market capitalization

— the price at which the market values ​​the company based on recent stock transactions.[1]

According to the Modigliani-Miller hypothesis, financing through loans and borrowed funds does not have any impact on the company's value to the market.

The largest company by market capitalization is Apple - as of August 2, 2018, the company's market capitalization was $1 trillion, which is the largest figure in the world[2]. Microsoft has a historical record of the 20th century - in 1999, capitalization reached $616.3 billion (taking into account inflation, today it is about $875.8 billion).

Thin Capitalization Rules

Capitalization is an assessment of the value of an enterprise, land, securities and other property by calculating the reduced amount of expected income taken over the entire period of its intended use.

Capitalization may be insufficient

,
sufficient
or
excessive
depending on the relationship between the economic capital of the company and the capital of the company that actually exists at the current moment in time.

Excessive capitalization often causes dissatisfaction among investors, as there is an inefficient use of monetary resources: the company's free funds are not invested, do not bring it additional income, but are capitalized.

“Insufficient capitalization” or “thin capitalization” most often occurs in situations where the financing of a company’s activities is carried out through borrowed funds. Economic doctrine calls undercapitalization “the desire to reduce the tax base by artificially increasing the cost of debt servicing...”

(Burns L., Krever R. “Taxation of Income from Business and Investment.” 1998).

Capitalization of the company (methods)

Capitalization at a split rate (from the English. Split rate capitalization) - to evaluate the projected cash flows for the same object, two different interest or discount rates are used.

Capitalization of income. Capitalization of earnings (from the English Capitalization of earnings) is the calculation of the current value of net profit expected to be received in the future.

Straight line capitalization is a method of calculating the capitalization rate for real estate by adding the rate of straight line return of capital to the interest rate.

Direct overall capitalization (from the English Direct overall capitalization) - the method is based on dividing net operating income by a coefficient obtained as a result of analyzing comparable objects and comparing the income from these objects with their sales prices.

What is business youth?

The explosion of entrepreneurship that marked the beginning of the 2000s generated demand for business education. And starting from 2013-2014, videos with the following content began to appear:

1. On the screen, young people discuss business to a large audience.
2. Some courses are offered.
3. The idea that “being an entrepreneur is cool and very right” comes through.
4. There are conversations about motivation, some fantastic amounts of earnings per month, etc.

Chic, prestige and gloss. This is roughly what it all looked like. As a result, a real empire grew from a modest “get-together” in Russia. And its founders made a huge amount of money from this. Business youth for 6 years appeared in:

1. Kazakhstan.
2. Russia.
3. Ukraine.
4. Belarus, etc.

This is one of the largest communities of entrepreneurs in the CIS. This is how they position themselves. Naturally, these homegrown businessmen work on such a large scale with the patronage of local authorities. And according to statements on the official website, Business Youth managed to create almost 17,000 new business areas (companies). Or 90,000. Maybe even 150,000. What difference does it make, this figure has no relation to reality.

The creators of Business Youth are 2 young people from Cheboksary. These are M. Dashkiev and P. Osipov.

Peter worked as a sales manager, a janitor and even an assistant to a deputy.

Mikhail studied consulting and PR at the Higher School of Economics. He was also involved in the tourism business, opened a tuning workshop, sold fur coats, etc. Naturally, this is from his words.

Dashkiev and Osipov met in Moscow, despite the fact that both were born and lived in Cheboksary. They opened their first “enterprise” in 2010. The idea appeared out of nowhere. They decided to write their own book called “Business Youth.” Mikhail did this. And Peter was going to give seminars. Naturally, a large audience did not know them then. Therefore, they were able to gather only 300 listeners. And 40 of them will subsequently become the first followers of this business sect.

Despite such modest results from the first organization, they decided that they would teach their “experience” to thousands of people. After 3 years, a certain A. Volchek will also join them. He will subsequently leave the project. The Business Youth platform grew by leaps and bounds. In fact, in 2013 alone, the total turnover from the sale of trainings of various sizes reached almost 1 billion rubles. And the audience (annual) was almost 150 thousand listeners, with coverage in almost 200 cities (not only in Russia).

Naturally, the scheme for starting a business was hardly original:

1. Choosing a niche.
2. We create a landing-page network.
3. We're driving up traffic.
4. We are starting sales.

For a large number of listeners, this became some kind of biblical revelation. Despite the fact that even then (real) entrepreneurs began to be skeptical about such an “ease” of the scheme.

The problem is that it is simply impossible to make money in some niches this way. The quality of services and products is lost. The emphasis is on advertising and some kind of short-term profit. Simply put, the model of business youth was designed for some strange, even superficial attitude towards any area of ​​​​business.

Naturally, the conveyor belt for training businessmen could not rely on knowledge alone. Therefore, they began to tighten their own structures. A person who comes to study business will also be able to order:

1. Promotion and optimization.
2. Selling scripts.
3. CRM system.
4. Logistics service.
5. Development of design, websites, etc.

Even recruitment of personnel on the basis of Business Youth was offered by employees of this site. Roughly speaking, they tried to create a full-fledged “environment” of services for all those who want to do business.

Using market capitalization to build a portfolio

Many professional investors divide their portfolio based on market capitalization metrics. This approach, many believe, takes into account the fact that small companies have historically grown and developed faster than large firms and corporations. However, large companies are more stable and pay higher dividends.

Consider that all companies, regardless of their size, operate in the same economic conditions. Therefore, small firms have a more difficult time surviving various financial crises in the country or the world, and if the general weakening of the economy drags on, then some firms may not survive at all.

On the other hand, if the country’s economy is growing successfully, then small companies develop much faster than large corporations. They implement new technologies faster and adapt to a changing market faster. These are their main advantages.

Size matters in investing. Some investors focus on one segment, while others prefer to spread their money among companies with different market capitalizations.

Company size is only one of many metrics to consider when constructing your portfolio, but it is important because large and small companies respond differently to market changes.

Now is the time to classify the sizes a little to make them easier to navigate.

First fame and scandals

Already in 2014, this platform will begin to attract the attention of the largest information publications in Russia:

1. The Village.
2. Kommersant.

The first edition even then published material with a very loud headline. This sounded like an accusation that Business Youth makes money on emotions. This article, by the way, turned out to be almost prophetic. In general, an intelligent person, with only a little digging, could understand that this whole “poultry farm” could not be as effective as they initially tried to present.

Naturally, the correspondent penetrated into the very heart of BM, revealing fakes among the “graduate cases.” But that is not all. The journalist got it very badly. After all, literally a few days later they began to terrorize her from unknown phone numbers. BM spoke very categorically about the article.

The scandal could have been forgotten. But 12 months later, The Village received a request from Roskomnadzor. They demanded that the publication be removed. A little later it turns out that unknown attackers used the old RKN domain and forged the format of the regulatory document. It turned out very convincingly, since even the professional editors did not immediately reveal the deception.

Naturally, after this situation, the BM people stopped communicating with journalists altogether. They still give interviews to some well-fed publications for the sake of advertising, but in general, they try not to reveal the whole essence of what is happening.

Criticism of business youth

The school of information business assumes the alienation of its audience from the entire civil society. They are trying to create a new “class” of entrepreneurs. Which:

1. Not like everyone else.
2. They think progressively.
3. Better than others.
4. They understand everything the first time.

And surprisingly, Business Youth even began to use simple sectarian techniques. Everyone is divided into losers and successful. A harsh attitude and some kind of absurd criticism from the “guru” is usually called pumping or analysis. As if a person who was given a target of 500 thousand income in 4 months would be able to achieve his goal because of such rigidity. We remind you that in most cases this is generally an unattainable value. For most entrepreneurs.

Business is a very complex field of activity. This is where 98% of beginners burn out. And only 2 percent of the smartest and luckiest remain at the top. You can look at the statistics.

What's the point then? It's simple. Motivation, conversations about business, trainings, courses and intensives, all this is an excellent product. Which can be sold. The business here is to teach people business. And commercial training, as you remember, is not aimed at producing professionals. And to make money, first of all.

Naturally, in order to refute reasonable skeptics, Business Youth began to use examples of their graduates (these are called cases). BM cases are a separate field where the truth is 1% of the total volume.

Cases are a successful example of a person who completed Business Youth and began earning serious money. The only problem is that some cases turn out to be fake. You can find information that some BM entrepreneur began to earn 1.5 million rubles a month from repairing laptops. And the business of selling telephone booths (and this is in 2020) turns out to bring in almost half a million rubles a month. All statistics and calculations are based only on youth business websites.

Some “cases” were not accompanied by links at all. Others referred to non-working sites, liquidated companies, etc. Checking the performance of Business Youth examples is extremely problematic.

In addition, Business Youth refuses to return money for services that are not provided. There was a design according to which all listeners after the next “meeting” had to do homework. If homework is not completed at least once, then the person loses money and the right to return it. Thus, more than 40 percent of course visitors are eliminated.

The creators of BM say that this is such a strict motivation by money. Yes, that's very cool. But having “motivated” 10-50 people in this way, the organizers store a large amount of money in their pockets. And what is called “punishment” can also be called the withdrawal of funds. Moreover, weaning is illegal.

According to the creators, the information business was supposed to significantly increase the number of entrepreneurs. To impose a culture of entrepreneurship in Russia. In fact, information businessmen only create people like themselves. It's like a battle of psychics. Only in the Battle of Psychics do unlucky charlatans gain popularity and turn into successful charlatans. And in BM, unsuccessful “entrepreneurs” turn into business gurus, trainers for all types of business and personal mentors.

What is thin capitalization

Paragraphs 2 - 4 of Article 269 of the Tax Code of the Russian Federation stipulate that for taxpayers who have outstanding controlled debt under a debt obligation, there are special rules for calculating maximum interest.

Controlled debt is recognized as such debt on a loan (credit) in which the lender (creditor) or the person who issued the security (for example, surety or guarantee) is a foreign company that directly or indirectly owns more than 20% of the borrower’s capital, or a Russian affiliated with it organization.

At the beginning of this year, amendments were adopted that allow debt to a bank not to be recognized as controlled during 2020 if the conditions specified in paragraphs 1 and 2 of Art. 2 of the Federal Law of February 15, 2016 N 25-FZ.

The thin capitalization rule comes into play when the amount of controlled debt exceeds more than three times the borrower's net worth. Interest on such loans is taken into account in tax expenses according to the standard. In this case, equity is understood as the sum of the indicator in line 1300 “Total according to section. III" balance sheet and amount of the borrower's tax debt.

Why doesn't all this work?

Those who want to do business do not need training. First, a person discovers fundamental market laws:

1. Added value.
2. We buy cheaper, sell more expensive.
3. A profitable location is expensive.
4. They can always “press down” and even kill.

And only then, through his own trial and error, does a person get a chance to become a good businessman. All this came to the largest businessmen in Russia with experience. Something was laid down from childhood or by parents. But all kinds of schools, courses and trainings cannot raise truly serious people. There are plenty of scammers and bandits. But not real businessmen.

If you need motivation to start your own business, then you're out of luck. You can pay 200 or even 500 thousand rubles for the courses. But that won't help. You either take it and do it, or do nothing, motivating yourself for years. As long as time is not lost, opportunities are not lost, money does not run out and potential partners do not become monopolists.

Business Youth as a separate platform has earned such popularity not due to its content. There is nothing original in their materials. More lies than truth. It's a matter of format. This is a kind of sect where a person likes to go through all these “analysis” and “intensive”. There a person finds like-minded people and even makes friends.

All information provided in Business Youth is available in the public domain on the Internet. What they are trying to sell to their followers is actually not worth a ruble. This is all an extremely obvious set of tools and techniques. There is nothing new in this.

When you enroll in a university to become a lawyer, you cannot be guaranteed a salary of $1 million a month. At best, you get 20 thousand rubles working in some provincial office. And only by proving your right to earn good money can you count on serious clients. If you manage to get a client out of prison, with a charge of 10-15 years of maximum security, then jurisprudence is yours. Only a few lawyers can prevent a notorious criminal from serving his sentence. They are willing to pay serious money to such specialists, and their time can be valued based on the gold/ruble exchange rate.

It's the same with business. If you go through Business Youth, then at best you will organize a business based on their structure. In the same way, deceiving and selling motivation or their franchises. If you think that Business Youth will help you create your own mushroom farm and earn millions of rubles a month, forget about it.

To create a mushroom farm, you need to understand mushrooms. We need equipment and technology. We need sales markets, not motivation and conversations about plans with people who know how to teach. But de facto they do not know how to do what they teach. By opening your first mushroom farm, you probably won't become the world's mushroom producer. And you won’t even become a monopolist in Russia. You will only have your own production, in a niche where you will have to compete with other entrepreneurs. Or maybe whole groups. And believe me, no amount of motivation will save you in a situation where someone locally, from the power structure, “likes” your business. No plans will save you from a low-quality substrate or a careless technologist who destroyed the entire shipment.

In order to make millions from mushrooms, you need to capture markets and become a monopolist. BM will not be taught this. We need new technologies, improving quality of raw materials, etc. All this goes to a few, while the rest simply stay afloat. But no one tells you about this in BM. Because this is not about business. And about group fun, meaningless conversations about motivations, goals and so on. Being an entrepreneur is fashionable - that’s the whole point of such trainers, coaches and other mentors. They make money from simple truths and entertainment that will not help 99% of listeners become entrepreneurs.

Some citizens really need a kick in the ass. But with an intelligent person, a kick in the ass works in a slightly different way. If you are up to your ears in loans, and the FSSP seized your only car, and now you have to go to work in a cramped metro, but leave everything as before, then no amount of motivation will help. A person decides for himself when the point of no return has been passed and it’s time to radically change something.

And the motivation that is built into the BM fades very quickly. A person likes this feeling, charismatic presenters, far-reaching plans, etc. And this feeling of slight euphoria forces me to attend one more training. Then buy 1 more intensive. And so on ad infinitum. Until everything burns out. It turns out that you didn’t want to do business without all this fun. Business turns out to be difficult and sad. And it is also often dangerous for life and health. It’s better to discuss plans with your like-minded people at one of the next seminars, outline goals with the presenter, dance, dance, etc.

Interest capitalization

Deposits

17.05.2019

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Capitalization of interest is the addition of interest accrued during the period to the principal amount of the deposit and the subsequent accrual of income on the amount of the deposit and the amount of interest added to it. In other words, interest is calculated on interest.

Last news:

Events of the day: mass protests at state-owned enterprises, rumors about freezing deposits and queues for foreign currency

Top 7 online deposits in August

Thus, capitalization of interest increases the effective rate on the deposit and the total amount of income received. The most common type is monthly capitalization of interest, when accrued interest is added to the principal amount of deposits once a month. However, other options are possible - for example, quarterly capitalization, annual, weekly or biweekly. The more often capitalization occurs, the higher will be the effective deposit rate and, accordingly, the income.

To better understand how deposit capitalization works, let’s calculate capitalization using a specific example. Let's assume that we made a deposit of 10 million rubles at 25% per annum for a year.

If we assume that interest capitalization does not occur, then every month we would earn the same amount - 208,300 rubles. But capitalization of income will lead to an increase in this amount. In the first month we would have earned the same 208,300 rubles, in the second - already 212,700 rubles, in the third - 217,100 rubles, and so on.

As a result, at the end of the year, our income without taking into account capitalization would be 2,500,000 rubles, and with capitalization - 2,807,300. Thanks to the capitalization of interest, we earned 307,300 rubles, or about 3% of the initial deposit amount. The graph below clearly shows the dynamics of income on a deposit with and without interest capitalization.

In our example, the line displaying income taking into account the capitalization of interest turned out to be straight, and one might get the impression that, thanks to capitalization, income increases by the same amount every month. However, in reality this is not the case. The longer the deposit period, the greater the effect capitalization will bring.

For clarity, let’s consider a situation where our deposit in the amount of 10 million rubles at 25% per annum was made not for one year, but for 10 years. The graph below will tell you about the results better than any words.

Without capitalization, we would have earned 25 million rubles in 10 years, and with capitalization – 4 times more, over 108 million. An impressive result, right?

In conclusion, we note that in order for the capitalization of interest to bring you additional income, you cannot cash out the accrued interest. They must remain on the account. Only in this case will the bank charge you new interest on previously received interest.

Where does the traffic for information business come from?

The information business reproduces itself. At the BM lectures and seminars one could observe a very interesting picture:

1. The presenter gives someone a microphone in the hall.
2. The man stands up and tells his story.
3. The presenter slightly “sorts out” a random onlooker-businessman and then praises him.

After a couple of months, this “random” student from one of the BM courses suddenly begins to appear here and there. Then he launches an advertising campaign to sell his own courses. Or, even better, it invites everyone to invest in their own investment project. Don't believe me? Let's take the example of Artyom Maslov. We just told you his story with BM. The video from that lecture is still on YouTube.

This is about the question of how this entrepreneurial “factory of stars” works. Artem Maslov only appeared on camera a few times, gave a couple of interviews and that’s it. Now he calls himself a dollar millionaire and is engaged in outright fraud.

At the same time, he has already managed to earn quite a lot. This is exactly the case when the case of Business Youth is truly confirmed in reality. Case of a fraudulent scheme.

Balance sheet capitalization ratio formula

Therefore, their companies can afford to actively use debt financing. In developing countries, only those businesses that are able to fully cover the borrowed loans and borrowings with their own funds will be considered reliable.

Important point! Investors highly value companies with a predominance of equity capital, even if the return on debt is high. However, this situation indicates that the company does not use in its activities the benefits from the turnover of borrowed funds attracted from outside.

Artem Maslov and information business

This young man (24 years old at the time of publication) was born in Kostroma. And this young man had a business idea. She appeared in her teens. This is scrap metal. It was this “legend” that the aspiring information businessman used. The situation is extremely simple:

1. A young (minor) citizen decided to earn money.
2. I started accepting scrap metal.
3. He used homeless people as suppliers.

And with just scrap metal he “managed” to earn a good amount of money. In 2020, he will move to Moscow, where he will attend BM trainings. And according to Artem, it was after these trainings that he would “reconsider his attitude towards business” in a radical way. And by the age of 22, he will allegedly become a dollar millionaire.

In an interview at BM trainings, Mr. Maslov says that he had 3 companies. And he started doing business even before he came of age. There's only one problem.

In 2020, Maslov, having finished his business, will move to Moscow. And in 2020, his “opinion leader” was registered for the internal audience. And only then they composed a legend and organized a supposedly “random” performance by a “random person from the audience.”

As a result, Maslov got deeply involved in the information business. First, he started selling his own intensive courses, where he promised to teach everyone the secrets. Judging by the commercials, the secrets were supposed to help a person earn 700 thousand rubles a month from just one company.

Comrade Maslov was nicknamed “curtain” in an informal get-together. Because in his motivational videos he appeared in very strange costumes, the texture of which was more reminiscent of some kind of curtains than something adequate.

The whole essence of Maslov’s “business” comes down to one simple scheme:

1. We rent expensive equipment, cars, etc.
2. We rent luxury apartments (for filming).
3. We record videos.

All is ready. The image of a successful millionaire has been created. All that remains is to find some fraudulent project and redirect users’ money there. And then refuse responsibility, because Maslov simply advertised the project.

In the last 1.5-2 years, this young and successful “businessman” began to engage in outright fraud. This is the reason for his departure to the UAE. The fact is that a dozen applications have already been written against him. Maslov took money from a gullible audience (ostensibly to increase his own investment project). But those who invested did not even see interest. Naturally, he did this with more than one, or even two, subscribers. There are more than a dozen victims.

According to the latest information, Maslov was detained in the UAE because of his abuse of the local currency. The Arabs generally have strange legislation, but now the victims have hope that perhaps Artem will be deported to Russia. And now it’s not a beautiful life that awaits him, but an accusation of fraud and a prison sentence.

This is the question of what such Business Youth courses and all this “party” lead to. And there are a lot of citizens like Artyom Maslov. There are even more casualties. Let's take another very "successful" example.

Market Capitalization - Formula and Definition

Simply put, it is the amount of money you would need to buy back all of the company's common shares at the current market price. For example, Coca-Cola has issued 4,358,700,821 shares at the time of writing, and the price is $39.47. If we wanted to buy all the shares of Coca-Cola, we would need $172 billion (4,358,700,821 * 39.47). This figure is called the company's market capitalization.

Why is market capitalization such an important concept? It allows investors to understand the relative size of a company compared to other firms. For example, AutoZone (a major auto parts supplier) trades at $671 per share, significantly more than Coca-Cola ($39), but has a market capitalization of $20 billion, only 11% of the soda maker's $172. billion).

In one of the previous articles, we already talked about the fact that the current stock price does not reflect the real value of the securities and, as you can see, also says nothing about the size of the company.

That is, a $300 stock may actually be cheaper than a $10 stock.

Ayaz Shabutdinov and BM

Another “info businessman”. He became this way not only thanks to Business Youth. This young man, according to his own statements, literally rose from the bottom. If he were African-American, then his “story” would probably be supplemented:

1. Shootouts in the ghetto.
2. Own recording studio.
3. Selling crack on the street, etc.

But Ayaz is not African-American, but Bashkir. And he began his story with a difficult and terrible childhood. Ayaz's story was written in such a way that he immediately began to have his own fans. Allegedly, already in 2012, he raised his own lemonade production from his knees, which he inherited. Everything is presented as if a simple guy from the slums achieved everything only through his own efforts.

However, even at the stage of stories about his youth, Ayaz Shabutdinov lied greatly. How many of our readers can inherit an entire lemonade production workshop? That's it.

Moreover, Ayaz’s success is directly linked to the status of his father. Who at that time headed an entire beer canning plant in their city. And at this moment the whole story of the novice businessman collapses. But it was precisely with his “simplicity” that he won serious recognition and trust among a large number of people. Which will then bring him money.

Moreover, this young man managed to graduate from USU with a degree in State and Municipal Administration. Getting such an education without connections and in the provinces, without influential relatives, without acquaintances will not be possible in the current realities. Which only complements the overall picture of a young, poor, but very progressive and hardworking information businessman.

And everything would have been fine, but Ayaz followed the standard scheme. By founding your own franchise network. Later, all franchises will merge into a holding company called Like Center. And the first network was hostels with a similar prefix.

Then a coffee franchise will appear. The first partners of Ayaz Shabutdinov’s franchises will be his subscribers. For the first 12 months only for Like Coffee, the results were as follows:

1. More than 160 points have been opened.
2. Of these, 50 closed in the year they opened.

I wonder why this happened. It's simple. Ayaz was only interested in the lump sum payment and a percentage of the profit. By offering franchises to small businesses, he was essentially selling a logo and some controversial advertising support. In the hope that his “partners” will be able to do everything on their own.

A ready-made business is dangerous because you never know whether the proposed model will work. Internet franchises are essentially just a set of:

1. Crazy ideas.
2. Broken schemes.
3. Unsubstantiated assumptions.
4. Weak relationships with suppliers.

If you managed to buy a Like Hostel franchise by first taking out a loan, you would learn a lot of interesting things. This model almost doesn't work. The coordinators chose the locations incorrectly. In the end, you did not receive any support. And sooner or later, you would have to close at a loss. Because instead of a franchise, Ayaz began selling air under the guise of a business.

While the founder of Like Center set himself some abnormal goals like 1 billion in a year, and tried to play racing cars, causing indescribable delight among his audience, the Like Coffee network was burning out. Exactly the same problems:

1. Lack of control.
2. Inconvenient format.
3. Non-working schemes.
4. Outright deception on the part of sellers, etc.

Ultimately, the Like Coffee chain (or rather its remnants) began to move somewhere else. The proposed suppliers for coffee production were completely unsuitable. There was no control on the part of the organizers, so at two nearby kiosks you could buy river water for the price of coffee, or something completely unimaginable. Profitability began to fall sharply, and franchise buyers began to close their outlets.

Ayaz Shabutdinov, meanwhile, continued to bask in the glory. Conducting some trainings, speaking at BM lectures, etc. At the same time, his most gullible subscribers and fans simply destroyed their own hope for a profitable business. They lost money, got nervous and left angry reviews wherever they could.

The degree of negativity eventually began to seep to the very top.

As a result, Shabutdinov will sell all coffee-related infrastructure for 200 million rubles in 2020. The buyers will be co-owners of the famous book publishing house AST. Let's say right away that this became the actual salvation for those who managed to stay afloat, despite the creators of the franchise.